Yes, those words in that order.
I speak of the new TFI-Fridaybaby ‘Christian O’Connell’s Sunday Service’, the very poor new show on Sky One. And also on Sky Three which is on freeview.
My interest is not in the unlikeliness of Mr. O’Connell’s jaw nor in my belief that he is ten times better on the radio than in my face. It is this: Newscorp has a controlling stake in The Sun and The Times and Sky. These three little blighters have for years cross-advertised massively, with Sky deals with this Saturday’s Sun etc. and the same with The Times. And now Murdoch is at it again, and he is truly the canniest of canny men.
Picking up myspace for a quid was pretty good, now this new piss-poor programme is inviting you to go to their myspace page instead of the usual’head over to the website for more….’. And it gets better. This programme is aimed at an audience of 20-35 year olds i am sure of that. This group use the internet as much as the 10-20 year olds do, but they don’t use myspace nearly as much.
This cross-advertising is so clever because it introduces the upper end of the 20-35 year olds to something they would never have used before and opening up a new band of user who has been so reluctant to delve into the emo-ridden stripey-tight land. Although a small point, i believe it is fascinating nonetheless.
